Thinking Activity : The Culture Of Speed and the Counterculture of Slow Movement

 Thinking Activity:

The culture of speed and the counterculture of slow movement 

The Culture of Speed and the CounterCulture of Slow Movement

When we talk about technology it is always helping us in one and another way.As we know that it is helping us in each and every step. Whenever we go whatever we come across, there might be some functions that connect through technology. It has made our life tremendous fast and more efficient. Ranging from kitchen appliances to home entertainment gadgets like televisions, home theater system, CD, DVD and Blu-Ray players, disc jockey mixer (DJ Mixer), various video game machines; medical and healthcare equipments like sphygmomanometer, treadmill, nebulizer; to communication devices like smartphones and computers. Right from the thinkers to manufacturers and distributors of these technologies are the people who are in power. As a consumer society, we are influenced by their marketing and advertisements and we attract towards the products and we purchase them. Thus consumerism works.

A German sociologist, Ulrich Beck propounded the term Technoculture in his book Risk Society: Towards a New Modernity. He further explains how risk theory works in various cultural artefacts like, in the cyber world we find computer anti-virus software are sold on the grounds of risk and threats of bug attacks.

Things which are governed by risk become a risk society. Beck explains that risks are not real but they are about becoming real. When a certain risk is predicted, it is just an assumption of future incidents. But when risk becomes real it becomes a disaster or catastrophe.

It can be said that today's society is risk society. People are constantly acknowledged with several risks through various mediums. These risks are majorly health related. Several examples of risk society can be taken such as the industry of edible oil. The manufacturer of sunflower oil might highlight the hazards and risks of heart attack by consuming other edible oils such as groundnut oil, til oil etc. The television watchers will accept the theory of risk explained by the company and purchase sunflower oil. Customer will also do mouth publicity for that oil company, by emphasizing on the risk of heart attack, and will also say the benefits of using sunflower oil.

Concept of speed and slow movement

In the era of doing everything fast and first, this slow movement tries to retain the connection with nature and humans among whom we live. Journalist Carl Honore explains with very agreeable statements that the world needs re-connection with itself. 

Thank you…

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